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- 积分
- 1091
- 威望
- 710 点
- 资产
- 2299892 金币
- 注册时间
- 2006-3-26
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虽然知道离Busiess020 的最后考试还有一段时间。但是贴出来给大家先有个映像,别到考试的时候抱佛脚。我还会陆续贴出History028E的去年考试卷子。
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GM Overview
. I9 A3 _7 i- {- }8 M2 @# t• Role, Timing, Issues/Decisions, C&Cs
$ X1 U3 Q3 F6 H+ p• Objectives
" o) J6 Z. q, ~9 c– What do we “WANT” to do?
$ `; ~/ G, h1 M! i• External Analysis
0 I) b6 L- r3 k' Y. N l% d9 }5 @% G– What do we “NEED” to do?
$ T, q2 U/ z- i8 E4 S– PEST, Consumer, Competition, Trade
2 M* Z4 v- I& a• opportunities & threats
3 R; }' y2 W% Q* B. m2 E2 }3 a; A– IMPLICATIONS: KSFs8 I+ T1 F+ a' f5 S
• Internal Analysis7 g4 P9 J Q9 D8 ^9 \/ m
– What “CAN” we do?* ^' D$ G! H# Y" X3 p
– Finance, Marketing, Ops, HR
4 U4 u$ e& i6 k( T• abilities, strengths & weaknesses4 C u7 X5 ~8 V
– IMPLICATIONS: KSFs, CORPORATE CAPABILITIES* W/ T* J' Z+ E# T: U$ m
" e: Y/ N) ]: [$ K( p• Alternative Evaluation
+ f) [7 f! S% C7 r" ]% N– What are the options?9 @& O, [: P: T* J
– Evaluate the pros & cons of the options; i ^4 u9 F! k
– How does this option “FIT”?
$ ?2 c0 \% U* E4 \4 T( A7 F– (you may be able to eliminate options based exclusively on the poor “FIT”qualitatively - if so, make sure you explain why this option was nixed)+ ~2 _( v" R; t4 h
– Financial Feasibility (of AT LEAST 2-3 options that might “work”) - s3 P& h M% e& i5 q2 h3 U" B
' U2 l) U# M4 z• Decision
- }9 h* Y2 x& @% Q# t3 Q1 y– Justify why you chose a particular option(s).
5 N+ e7 X8 d; P– YOU SHOULD BE CONVINCING
) C1 V) y) l) Z# e j0 s# m• Which strategy best meets the firm’s objectives?
- p: }2 a+ w( }; a4 M3 j• Does it satisfy the personal objectives as well?
+ l# B2 S1 X. A( f& q( |' i• Have you addressed the cons of the chosen alternative?
. q1 ?" Y3 ^" F; x; \" Q• Is this decision consistent with the analysis you’ve done? EXPLAIN! (FITS); i% r/ d7 g* I. R
• Why NOT the other options?
$ @. A& k7 P( [• How does this choice affect Finance, Marketing, Ops and HR? What changes: n& a' t' `$ n s+ h
need to be made?
+ w* a* ]; M# S* j# i( D. s: w3 Y1 H( c7 M5 t3 `
• Action Plan
2 R7 h2 ~8 V9 S2 x2 I) {; i0 h• Map out a clear and precise implementation plan which includes;
+ c/ T$ V% U, C, U* A: `8 R( P– details which address what steps you have to take to implement your' U+ C4 ^7 E8 P
decision
% U4 @& Y h2 c: P/ f" p- o– details about timing7 F4 G' o% m% Q) f
– details about WHO will be responsible for accomplishing the ‘task’# ~% u3 K& r* e# U
– how will you follow-up your plan (measure success)
$ P! `: C0 n, D) g8 P– make sure to consider both the short term and long term* e; o# Y1 b# P8 d! N( V; I
' s; H9 k( x: F1 k" aFirm Valuation
8 l# S; c' T/ O* ?" D: e• Used to help managers determine the “price” of a company.0 f* `% r$ L- p0 T- d8 w( d
• 3 methods of valuing a firm;1 `+ F7 f' c& F B# F: m
– Net Book Value8 Z! N! J J! J9 X" W8 b& [9 H, e) _/ m
– Economic Appraisal( r$ r1 o: E0 x
– Capitalization of Earnings
5 c9 a( {* r' ~# [) g' t2 I• Using all 3 methods (if possible) helps us to determine a RANGE of what the
7 U* N8 X9 C5 Y5 b+ `! }company is worth.
7 r0 z+ i! u3 @ X! z4 S• THINK!!! What are you really selling? Will anyone pay for it? How much will they pay???$ U) `3 x% o9 n2 G) H% j, y$ p8 j+ \
/ e9 s$ {, |; b e6 {
Net Book Value (NBV)2 B5 a% @9 I$ t( q5 z k
– Total Assets - Total Liabilities8 ~" Q. h6 A! w2 b" D0 G% Z
• a.k.a.. the equity2 {! [7 C8 W. ~6 r& p( m
– Does not account for the present market value of the assets+ B! K1 P+ O- ~: R/ l) M
– Calculated using the most recent given balance sheet
8 U+ v3 ~- U5 C8 g3 J3 H! z+ j. x– Preferred method for banks, creditors, and/or buyers who are interested in selling off the assets of the business
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Economic Appraisal (EA)
( o+ u* g# N$ k- S3 A8 I' @– Similar to NBV, but tries to reflect the current market value of the assets
/ w/ V+ V3 o @' R7 _8 q# k: x8 v# x– Total Appraised Assets – Total Liabilities$ w& H/ G7 a% ^1 M, o
– Preferred by buyers who are interested in a company for its assets
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* W6 V8 m5 F( u) y. C Capitalization of Earnings (CE)) u7 w0 y- w# Z" Y$ D' X
– Focuses on the I/S instead of the B/S
b' p4 ]4 @+ x5 _7 R5 u. o8 ^• Attempt to value the company in terms of the future income it may provide.1 v8 Z% R4 | m h" y, i* G
– NPAT * P/E ratio = value
4 ^' D; A8 ?4 t5 `9 j7 @– Must evaluate two different earnings figures (to determine risk & range)! v3 K8 G: J1 k7 V
• Assuming changes (projected statement)
% T P- Y6 {" X3 Y u2 [% b- J! k• Assuming no changes (current given I/S)
, k; U: ?9 w( J2 i. M( d5 s– Select a reasonable P/E multiple
2 L% z+ R! U6 ~" T, a% N. G– Preferred by buyers interested in the ongoing operation of the company (i.e.taking over as management)
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- o5 r6 q7 m @3 z$ V• P/E Multiple
Y' }; N: k4 n7 z% ^$ T– Rules of thumb;
$ _4 S0 E! X+ z! x0 q• Mature industries with stable earnings tend to have multiples
; p" X# M) s3 r1 @& I) v* Bfrom 5 to 15.
: J9 Y3 P: G" ^' ^. y S8 p" H• High growth industries tend to have multiples exceeding 20.7 U" \0 T: r( A: X
• “Growth is good; risk is rotten!”
# i/ H9 \( P1 c% f8 Q- a6 h– growth increases a multiple
0 @" u( V+ B6 I% i+ u, ?& K– risk decreases a multiple( a# k' Z O: ], N+ G
6 r0 w$ q* _. ^: [) I( | k" _Their Associated Ratios% f1 Y( L, ?; v5 {
• Profitability;
* t- n, ~; j+ D– Business goal - to make $$6 A9 |6 F) M# P% b' ?6 M/ {) z' V( M
– Ratios measures how much money we had to spend to make $X in sales* }6 R0 O+ q5 g- \ \2 n0 _
• Stability;/ o3 L+ _7 r% S5 h( C& ^1 s
– Business goal - to have a stable financial structure (balance its ownership of assets with debt and equity)
- ~- L: y- g/ |7 o– Ratios measure the firm’s means of financing assets and ability to pay interest on debts
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# g$ V: \9 a! p+ l- ~ o7 q, \ j5 Financial Goals &Their Associated Ratios. {9 n6 L3 H/ J* A
• Liquidity;
{. N2 G& Z' f( B9 H* G3 } {6 ~– Business goal - ability to meet s-t obligations, Q. ~5 s) E6 ^
– Ratios measure how liquid the firm is (how able the firm is to pay its shortterm$ L1 i$ e. t) y9 {" W* @ k* [, j8 K
obligations)4 V5 b' h) b+ {9 y
• Efficiency;
_4 Y* t9 G7 E+ r9 o- q- c; ?– Business goal - to efficiently use assets
) b- d7 v; W! u& Y+ r, r– Ratios tell us how efficiently we are using our investments
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• Growth;6 j( [& n, q$ z0 c' B1 g N! ?* w/ h
– Business goal - to increase in size
" G, z4 K6 w9 m- C& m! T– Ratios tell us whether the company is achieving any growth
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Interpreting the Ratios
' F8 E ]" _: r( L• Profitability;$ K T) |5 F9 x+ R2 ?. Y
– Vertical Analysis (of I/S)' Y2 k0 x$ q+ q% V+ Q
I/S items * 100 = % ) J7 \+ Z- G; Y0 z: s
Sales
6 L6 Y2 U0 N6 M* j* E/ w• Tells us it cost us X% of sales to make those sales
6 c& x) H, k4 Y, a/ N– Return on Investment/Equity( d [) J& b S2 ^3 c$ b) V
Profit ATB4D = %
2 o/ w) s% N* P' B g, u JAverage Equity: X5 h+ z6 u7 N, V
[(Yr. 1 E + Yr. 2 E)/2]5 a. ]& y I# M0 t0 Q# \6 _) L% L
• Tells us how much profit we made relative to the investment made by the owners
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• Stability;$ ]# p3 z* ?/ J8 |4 L- e7 B& s) ]$ f
– Net Worth: Total Assets; F2 ^( J _- N
Total Equity = % " D3 c1 u$ @# s/ r" Y
Total Assets
_3 l4 N0 n& `( e% g: b" {* A• tells us what % of assets were financed through owner’s money3 f `, S; W+ Q" W
– Debt to Assets6 B+ Y" w4 c1 m K
Total Debt = % : ?' }0 r8 w1 D9 q6 c4 F
Total Assets0 R- a" f' V* ?2 M! T, ~4 [# k; n
• Tells us what % of the assets were financed through debt
7 L. v. B: Q8 D3 c& v8 a! {* A+ R– Interest Coverage
) q& H/ X4 `4 W% w* }# u* L EBIT = # times% z# F1 Y9 V1 m. a; W. Y& H# E
Interest Expense$ |. I/ M- A% [; Z
• tells us how many times we can pay interest2 m; D" h M1 a3 X, Q1 U U6 X
7 q1 x! T) d" o• Liquidity;
" z* R6 y; |7 y* P7 K0 p– Current Ratio
% M, p) e' Y |Current Assets = X:19 B6 O: _. Y% N' I! J6 o1 ]
Current Liabilities! }5 }% |. ^: N* V* Q6 d$ A" v' c
• Tells us, if we liquidated all our current assets, how many times we can pay our debts
3 R* q1 B8 K+ yRULE OF THUMB: 2:1
! N) i6 P$ O' U0 m/ `* p$ s$ l– Acid Test7 E5 A c8 p9 p! _
Cash + M/S + A/R = X:1
: d( d* }! E( R2 q+ o2 V7 qCurrent Liabilities
( O$ s$ P1 F$ S( I; Y3 c3 ?+ }• Tells us how many times we can pay our debts with the money easily available to us
_9 z* u# V3 K* lRULE OF THUMB: 1:1# L! P9 V$ L- u: H1 u: ~' P0 O% B
4 N' P9 v. O2 e2 ^, Y– Working Capital9 t% {3 w3 k0 ?- k8 x
C.A - C.L = $X% p8 k5 R, d; o3 O
• Tells us how much money we have to work with AFTER s-t debts are paid
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8 a4 W4 U9 l* W- m7 [" JEfficiency;* l) \% o9 D7 ~2 ?" g8 ?
– Age of Receivables
) r- v& v: h! bAccounts Receivabl = # Days
, w8 y/ Y& u; B' W% q( ~1 j f) L (Sales / 365) d- ~ w, \8 }' n' R, m
• Tells us how long it takes us to collect our $$2 d* h* p6 w) ~) |# l. n% x% \
" F# d. d2 e1 c– Age Of Payables/ y- u0 n) g& s( o! {# \% X H$ T- i
Accounts Payable = # Days
C! Y& H* s+ c(Purchases* / 365)5 Q1 W( `3 p; |+ s# v
• Tells us how long it takes us to pay our bills# ^8 u7 P4 I5 a! x8 F/ G
, k8 m5 ~% R* [8 a5 ] R0 }) t4 x$ }
– Age of Inventory" M) `9 v* Z2 r
Inventory = # Days/ @, O" f/ R; J" L% V( f3 A) Z
(COGS / 365)
, B2 n b. Q8 O" M• Tells us how long we are holding on to our inventory in the warehouse7 |& t8 h" t2 x- N3 W* l
1 M& A7 T, i& g" V8 T• Growth;
) g! h: H6 J# i$ \7 \0 y– Sales
% I ^2 K# c! ^4 d0 U4 d– Net Income
?* e5 M2 M. @ G; ]– Total Assets
6 i& `1 {) R( K `– Equity0 o u4 E0 r4 p5 ~% E" A2 N) ]
Yr. 2 - Yr. 1 = %1 E7 H' {% C* `9 @7 Q
Yr. 1
1 t/ V2 {% H( a0 f# I0 ]. c& r• Tells us whether the accounts are growing (and hence the company)3 e8 }. |0 @3 m$ w, o0 R2 A8 k
2 v# O- X) @3 c0 h/ A5 k2 q5 KUnderstanding Ratios6 ^4 T, L( O7 G7 I/ ^
• DO NOT CONCLUDE THAT “THE RATIO IS GOOD/BAD”' B- E5 D' Z* q1 K* j% Q1 v$ |; d% c
• Either the NUMERATOR or the DENOMINATOR affects the ratio+ i5 M; v# |7 q$ e
• Ask yourself: “WHY HAS THE RATIO CHANGED & WHAT DOES THIS MEAN?”3 q# J. c3 [: H7 p5 r* J" e/ U1 Z
– Which number caused the change?! l8 z6 D4 L, L8 @& n
– Look for increasing or decreasing trends over time.
4 W+ y+ W# E, g% N- `. |, r– Will these trends continue?6 w' u0 y( Y: ~. E% U
– How does the company compare to the industry?
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" H# @, s- f% \6 z2 c- I. A8 P6 W0 V3 Z9 M' ?- L! x
Classifying Costs+ _8 T3 q; K% {! Q$ V7 t* x! _
• Variable Costs
1 u" ?$ O. V7 [: k- F2 F" z– a cost incurred with every unit sold/produced (volume)1 j! }- [$ o: W( c* M4 B% s$ n
• Fixed Costs
+ o- U" n4 E& s( ~' Z– cost that does not vary with volume |
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