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- 710 点
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- 2299892 金币
- 注册时间
- 2006-3-26
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虽然知道离Busiess020 的最后考试还有一段时间。但是贴出来给大家先有个映像,别到考试的时候抱佛脚。我还会陆续贴出History028E的去年考试卷子。
G; j/ Z: V1 V% C
, g# S8 S$ S$ v/ V" oGM Overview" {9 t q' H, C# l3 T" r
• Role, Timing, Issues/Decisions, C&Cs
7 g) N j# Y; B$ t: q• Objectives4 a2 _# P$ ^7 d6 x. ^8 e
– What do we “WANT” to do?
2 V4 k( o- f: v2 B• External Analysis
3 C3 R$ Z! l& @# e7 K+ f– What do we “NEED” to do?; ]1 B4 R/ {( z: k& X
– PEST, Consumer, Competition, Trade# ~" \; i7 O* H) ~6 i0 ?+ V! a
• opportunities & threats
# X ]+ u8 Z3 c- z& H: v8 T– IMPLICATIONS: KSFs: V8 P4 c0 N5 o' u$ M
• Internal Analysis
9 [$ \# u3 z1 c4 }6 d& v$ O- m7 T– What “CAN” we do?9 p5 v) J0 y7 u2 p; S3 P# }
– Finance, Marketing, Ops, HR( l2 M4 {% [1 P9 `3 [- a+ E
• abilities, strengths & weaknesses" v% s5 v* f) S& E/ K$ |# E9 q5 q
– IMPLICATIONS: KSFs, CORPORATE CAPABILITIES
2 H: ]. u% e, I
& m6 H6 A: c! R% d* r• Alternative Evaluation
# i2 u5 m: p3 a V4 K; {# z& d. _– What are the options?
$ z3 I6 A" ]0 C) F5 r' }– Evaluate the pros & cons of the options
: t5 M' K8 n+ h3 z8 Q: l– How does this option “FIT”?
# j! W, L7 Q: [# y– (you may be able to eliminate options based exclusively on the poor “FIT”qualitatively - if so, make sure you explain why this option was nixed)7 l4 `( Y" E; M- D5 v
– Financial Feasibility (of AT LEAST 2-3 options that might “work”) ) o$ C" g# o+ H7 V Q0 d
2 [0 `: d( p, E( _$ R I' O• Decision1 `/ A7 p7 I* K+ ?# L
– Justify why you chose a particular option(s).9 e, }5 f5 e( l2 \! x
– YOU SHOULD BE CONVINCING
& }/ Y5 m+ U# T. D• Which strategy best meets the firm’s objectives?% j) j! c# x* [- c
• Does it satisfy the personal objectives as well?( E' S$ Y1 P; }- U0 Z' E, N
• Have you addressed the cons of the chosen alternative?; O1 v) K# F3 u. ~
• Is this decision consistent with the analysis you’ve done? EXPLAIN! (FITS)+ \& D0 v$ s: ^+ [6 f/ @6 t# ]% ?
• Why NOT the other options?; d) O4 g3 e p7 u
• How does this choice affect Finance, Marketing, Ops and HR? What changes" L( f! H' R4 ?" E
need to be made?( _2 H0 `, {0 [/ q) e; [
1 Z {0 J# V+ \9 q( Y S& M7 R
• Action Plan
) n/ s. M0 ?3 i* ?& ~$ N• Map out a clear and precise implementation plan which includes;
. V1 C/ a) H) \& x0 b– details which address what steps you have to take to implement your
_3 f9 i' H) l) Pdecision( U6 `: N4 P# @" C c
– details about timing
! {4 w) ~ u1 m& C4 b v _– details about WHO will be responsible for accomplishing the ‘task’
7 V0 |0 C5 b, ~4 z! a/ W– how will you follow-up your plan (measure success)# n2 U4 H1 e5 c0 L S; W
– make sure to consider both the short term and long term4 Q; I: \) K0 q* |; a6 ?, z) B0 l
5 w' m0 J) F( n& o! _ |Firm Valuation
# B+ O; L# C/ g, y' ]* e, `• Used to help managers determine the “price” of a company.4 n: O6 t# |: m! f& ^$ l" v
• 3 methods of valuing a firm;
0 z( U9 y4 G- p; G! [, K– Net Book Value* U8 I0 S4 s' F1 ?* E
– Economic Appraisal
/ X' g8 m! S9 V5 _% S1 e2 a– Capitalization of Earnings
5 Y8 [) f! {* c• Using all 3 methods (if possible) helps us to determine a RANGE of what the+ g9 s* [6 R1 r* ~+ b9 L
company is worth.
% u9 v" n" p" R• THINK!!! What are you really selling? Will anyone pay for it? How much will they pay???7 w" W6 x R# i, A' i$ Q
' s* C5 x( I9 @' G& R- V
Net Book Value (NBV)" y& j% N* l4 x+ k0 t% n
– Total Assets - Total Liabilities
6 s% Q0 P; h ^• a.k.a.. the equity0 l2 N2 ^1 n5 u( O z( q7 K9 G* [
– Does not account for the present market value of the assets' J+ q2 D6 d8 O1 z! c+ m, Z
– Calculated using the most recent given balance sheet; j4 m4 o8 d; i' x1 ^
– Preferred method for banks, creditors, and/or buyers who are interested in selling off the assets of the business
1 m8 c# r2 `. Y) f: _& p" M% D
2 h* E4 A+ _& `5 _* Z) |$ M Economic Appraisal (EA)
* [- Z; n. A# z& |1 l– Similar to NBV, but tries to reflect the current market value of the assets/ Y6 [" e: m! a. Z0 z: M% w9 `
– Total Appraised Assets – Total Liabilities
8 H) n# o' j8 [7 h* f$ m– Preferred by buyers who are interested in a company for its assets( o- B; p) k. t/ L2 u8 w. k! g
9 I. P, a3 u1 x. B
Capitalization of Earnings (CE)+ K6 K6 I& e( x$ R& {; Z
– Focuses on the I/S instead of the B/S% u1 m) D. r9 x) E, M1 a
• Attempt to value the company in terms of the future income it may provide.
( |. N" V6 D- Y4 \+ ~! t8 d' g– NPAT * P/E ratio = value# P* z6 M# v; G% [
– Must evaluate two different earnings figures (to determine risk & range)% u% R! f% R( w; s6 b$ x
• Assuming changes (projected statement)/ O; H" E3 |. \4 w8 C
• Assuming no changes (current given I/S)- q- U3 M' W/ R7 ^
– Select a reasonable P/E multiple6 x- T+ Y9 x6 a# Q& O- A
– Preferred by buyers interested in the ongoing operation of the company (i.e.taking over as management)
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2 b: b( C0 Q+ W3 U5 B& l, G• P/E Multiple
% N' D3 k4 _% {4 v& b+ c; J– Rules of thumb;
) ^( ~9 c F4 R% `1 @- a1 [• Mature industries with stable earnings tend to have multiples! Z. r/ v( A0 h5 ~! z
from 5 to 15.$ }$ h3 _4 E4 H& L& `7 u
• High growth industries tend to have multiples exceeding 20.
' w# O: x7 K. Z# H• “Growth is good; risk is rotten!”
0 T; ]$ }+ G: Z1 y' Z9 S: B, h– growth increases a multiple& m7 [" _4 Z1 P# t7 [! ]- f: F
– risk decreases a multiple
# c/ Z" y A: U# t3 `& D' J( I
6 `5 A9 R" o+ H8 XTheir Associated Ratios
* Q& Z. H& G0 \. ?7 s. Y/ f4 H• Profitability;; X" l* }8 d. e
– Business goal - to make $$
( w- e' V( n0 N, [) H5 L# }0 S– Ratios measures how much money we had to spend to make $X in sales* g+ O% A9 q: l5 |$ i7 b; q- Y
• Stability;0 {; x8 ?5 ^7 A) [: }
– Business goal - to have a stable financial structure (balance its ownership of assets with debt and equity)6 v N- {8 r o- G0 F t. u
– Ratios measure the firm’s means of financing assets and ability to pay interest on debts
0 {$ S* o6 L9 P' F* c3 ]) C# r8 z9 F6 z2 c& X2 m
5 Financial Goals &Their Associated Ratios
2 z F0 |( o# B5 h" c" d9 J( \ • Liquidity;
4 j' Z8 s7 t' q# R) u! L– Business goal - ability to meet s-t obligations, T$ y8 b7 |( D& P# y
– Ratios measure how liquid the firm is (how able the firm is to pay its shortterm
7 a% @! T$ x% l- a% d$ X, tobligations)
5 _1 j9 @6 j1 E) u• Efficiency;) s& B/ ?, e/ y, i- X+ c$ D, H
– Business goal - to efficiently use assets. E7 d9 {& ?( p# z& ?* ~
– Ratios tell us how efficiently we are using our investments
% @' h. V/ \9 n& T9 v9 u
( U' I* u) t" y0 o• Growth;/ U% i! J5 M- H% h! f
– Business goal - to increase in size8 y: k" I7 p2 B* @+ m! @
– Ratios tell us whether the company is achieving any growth9 I. r( X3 ^( ?6 ?! ?
6 z' u# g' R% L/ K: k# A
Interpreting the Ratios4 q& o! R L3 K9 i
• Profitability; n" V2 V5 M* V# T: c
– Vertical Analysis (of I/S)
0 Q; T" b2 K% p$ |1 E' jI/S items * 100 = %
- ]4 M" m) M0 K' [ Sales
, h. L7 D/ [9 [• Tells us it cost us X% of sales to make those sales( N8 ]: A& B6 @+ J6 D1 E- a
– Return on Investment/Equity- u5 @8 T2 R3 k, K& k! m
Profit ATB4D = %
3 L& {3 [, t' u! C0 nAverage Equity
" F5 ]; f$ a+ N2 i* I[(Yr. 1 E + Yr. 2 E)/2]
( l+ `2 s0 R- e; X8 u+ a4 \! ~. O+ M• Tells us how much profit we made relative to the investment made by the owners
5 g+ K- S. K T0 v9 t& Q& }/ K$ a
) O' M8 }) D C, U( ^7 n3 ~• Stability;
# B! w3 H2 _5 v$ [; q, H– Net Worth: Total Assets7 L5 F7 V: Q% a5 t) A
Total Equity = % 1 @0 S/ x. x- ~8 F+ a
Total Assets
9 V: h8 t% M: w8 u! \8 Q• tells us what % of assets were financed through owner’s money
i- m, j8 E7 t& d2 B* G1 u– Debt to Assets. t m0 I8 h, s N* R) d
Total Debt = %
* @; d9 ~$ n% ^- k% u0 c5 JTotal Assets
0 i2 |* w# u9 _$ u3 {• Tells us what % of the assets were financed through debt
" j- c4 U2 l: f) y- z– Interest Coverage
# G# m0 ^' _! J. a' L EBIT = # times0 B" k# y3 c+ w! t n$ j* i. U
Interest Expense% \0 J' y& Z0 d. w( l! t: t
• tells us how many times we can pay interest
7 ~! o" K5 e8 ^1 K( E
z9 ?" c) g3 I1 i0 Z' ] w• Liquidity;5 @" a8 M7 g6 Z& L) h& g* }
– Current Ratio2 w4 [ u& ]% N/ p, I* A
Current Assets = X:1+ W9 l, X4 y' Z$ \0 }) [
Current Liabilities c* n( N8 c( j. F5 l. L/ H
• Tells us, if we liquidated all our current assets, how many times we can pay our debts
/ c6 C5 g$ {9 O1 z' r1 KRULE OF THUMB: 2:1# ~' A; o3 }) c M
– Acid Test6 j8 Q4 b- P* X6 ]# P- ]. D: s% {
Cash + M/S + A/R = X:1
% }+ }* t. o# ?/ V8 ?Current Liabilities+ P a4 ?) Y9 }* [; Q
• Tells us how many times we can pay our debts with the money easily available to us
( z* J& i' e4 I, y% NRULE OF THUMB: 1:18 O" X" S/ q. e# p
- e( y+ @ D9 {# G% F– Working Capital( ~+ x3 T6 L( x) M2 ^
C.A - C.L = $X
+ d l3 R7 X( D3 f, ^• Tells us how much money we have to work with AFTER s-t debts are paid& y& l4 g- m6 ^1 B0 K4 I
; P4 ]6 X. t( ^& k6 \ @# q8 kEfficiency;5 S6 W0 d0 w- r' z
– Age of Receivables
& c6 F, _% v( [& TAccounts Receivabl = # Days* g* d- D' l, s5 O9 @( g9 S/ i/ P
(Sales / 365)
]! G! P; o& d, Z8 z' U• Tells us how long it takes us to collect our $$* P3 w" m4 z7 m
. W4 l" {* r" H5 u4 g r– Age Of Payables
, P$ l+ D+ W1 k& i$ b/ N G& iAccounts Payable = # Days3 P! z- \' b- U: h
(Purchases* / 365)
! v$ x3 r- j6 c• Tells us how long it takes us to pay our bills
( M* u1 b9 d8 \8 y
) Z/ r2 q- u4 r0 g$ K( k– Age of Inventory- c4 P5 w5 V" w. D9 x, A
Inventory = # Days
: d; q& y& }- f(COGS / 365)
: B4 A: \5 U v$ V" {( I0 u• Tells us how long we are holding on to our inventory in the warehouse; d" Q) i6 ]3 k6 A3 B7 E# q9 Q" p
& q6 c' V8 I% q% O" b1 W• Growth;4 X5 X* [0 z. {) `
– Sales
, ~6 o- t1 s2 w3 @– Net Income7 |$ ?" V ~6 |3 h# h5 e w& N
– Total Assets! M! p3 t$ Q8 K* J
– Equity3 a1 C0 I4 d8 M; Q( K
Yr. 2 - Yr. 1 = %: u. x E& T5 J8 J
Yr. 1
) J- L4 e+ @# r- s: h• Tells us whether the accounts are growing (and hence the company); F* J9 R6 u; g4 `" p
" N2 D( t) f2 |, y+ m6 Q4 \Understanding Ratios% O/ u% [1 t3 A/ K" T' a( n
• DO NOT CONCLUDE THAT “THE RATIO IS GOOD/BAD”( ?$ M/ e$ o8 O% B
• Either the NUMERATOR or the DENOMINATOR affects the ratio- b# _3 G6 a* i6 D; r+ S
• Ask yourself: “WHY HAS THE RATIO CHANGED & WHAT DOES THIS MEAN?”
) {5 T! _9 S8 E4 S– Which number caused the change?
: m: o. ^% \+ h: m& u– Look for increasing or decreasing trends over time.! b5 r1 P7 C8 ^1 S' Z/ y
– Will these trends continue? u# V' {! [- C
– How does the company compare to the industry?" J9 O$ s+ k) d, @; E
6 Q7 E- R! w4 N3 W0 ? T i( Y6 T1 V$ b0 H$ `: @
Classifying Costs/ B1 _6 Q2 Y \3 Q& H5 ?
• Variable Costs
) P3 ?' x M2 k& \: K1 g( D– a cost incurred with every unit sold/produced (volume)7 t' ?7 ^! g6 K! k$ d$ r5 c
• Fixed Costs
" o2 A+ k$ X6 W( W– cost that does not vary with volume |
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